RESUME

PROFESSIONAL EXPERIENCE

Currently:
 
Senior UX Writer
The So Company
2018-present
 
Previously:
Digital Director
Illinois State Comptroller
2017-2018
Director of Client Outreach  
Stylisted
2014-2017
  • Directed all marketing efforts in Chicago, NYC, LA, and DC
  • Photographed, wrote and edit Stylisted’s blog, showcasing makeup and hair tutorials, product reviews, trend pieces, and interviews 
  • Created the content and styling of all social media, digital and print ad campaigns, television segments, email newsletters, and video and photo shoots
  • Monitored and reported on key metrics and KPIs to develop a monthly marketing strategy based on analytics
  • Provided customer service management as the client and stylist liaison
  • Developed unique event-specific and digital partnerships with bloggers, influencers, media, businesses, and brands to drive new customer acquisition and increase marketing ROI
 
Head of Content Management
CrowdJoy (fka MeetBall)
2014
 
  • Managed and created original content for MeetBall’s online presence, generating 400K impressions per month

  • Hired and managed 10 student brand ambassadors responsible for content creation and social media activity

  • Led PR strategy to promote app updates and acquire venture capital funding

  • Evaluated and updated app and website copywriting 

 

Program Strategist
YMC
2013 - 2014
 
  • Developed, managed, and analyzed digital, integrated and content marketing campaigns on college campuses for ASOS, generating a 50% growth in customer acquisition

  • Led recruitment, hiring and training of ASOS student representatives, directly managing on-campus and digital events from more than 150 student brand ambassadors

  • Pioneered strategies to enhance brand awareness, generate organic social media content, drive sales and create customer engagement

 
Skills

  • Adobe Creative Suites

  • Basecamp

  • Confluence

  • Content Design

  • Content Management

  • Content Strategy

  • Content Production

  • Copywriting

  • Creative Strategy

  • Design Thinking

  • Digital Marketing

  • Editing

  • GitHub

  • Google Analytics

  • Government Relations

  • Human-centered Design

  • JIRA

  • Mailchimp

  • Photography

  • Plain Language

  • Political Campaigns

  • Project Management

  • Simply Measured

  • Social Media

  • Trello

  • UX

  • Wordpress

2010 - present

2010 - present

EDUCATION
Loyola University Chicago
B.A. Political Science, International Studies
 
IES Abroad
Barcelona, Spain
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