Hi! I’m Isabella. I’m a staff content designer currently working at Google in NYC. I’m an expert in strategy, branding, and narrative for 0-1 products.
Previously, I led content teams for 3 years at Instagram/Meta. I also worked in the public sector on federal government projects in the Department of Defense and Centers for Medicare and Medicaid Services, and as the Digital Director for the Illinois State Comptroller. My editorial work has been featured in Femme Next Door, Refinery29, The Everygirl, Modern Luxury magazines, and The Chicago Sun-Times’ Splash. In my spare time, I sit on UNICEF Next Generation's Steering Committee and organize for political campaigns. Outside of work, I enjoy yoga, traveling, and working my way through an ever-growing list of new restaurants to try.
Software Knowledge
Adobe Creative Suite
CMS
Confluence
Figma
GitHub
Google Workspace
JIRA
LLMs
Quip
Sketch
Slack
Skills
AP Style
Accessibility design
Branding
Content production
Content strategy
Copywriting
Creative direction
Design thinking
Digital marketing
Editing
Inclusive design
Information architecture
Internationalization
Jobs to be done
KPIs
Mission statements
Naming
Plain Language
Product management
Product voice/tone
Project management
QA testing
Research
Sitemaps
Social media
Sprint planning
Terminology
User flows
User journeys
User personas
UX
Wireframing